Retail is coming, but not yet fully here

Quick Take

• Coinbase’s App rose by over 1,400% in ranks in the US App and Google Play Store from October 2020 to January 2021.
• For now, retail investor interest seems to be confined to Bitcoin and Ethereum via established on-ramps.
• It remains to be seen whether interest will extend to more technical fields such as DeFi in the near future.

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